Is This Your Situation? “I Need More Staff Contributions for My Content Marketing…”

Is This Your Situation? “I Need More Staff Contributions for My Content Marketing…”

Content is powerful. Good content provides information for your readers and leads for your firm. When you integrate effective content strategies into your digital marketing, you’ll always know when one of your readers is interested in learning more about your firm and your services. However, it can be difficult to create content strategies that last. Good content should always: Keep your clients and prospects up to date on key issues Help drive traffic to your website Help boost SEO rank when you incorporate relevant, keyword-rich articles Generate new leads, and help mine additional engagements from existing clients At your firm, billable time may be an issue with your professional staff, and it might also be difficult to consistently get staff involved in producing engaging content. There are challenges associated with creating original content. It’s hard to find the time, there’s an effort behind creating good content, and a-la-carte outsourced articles can get expensive. However, there are ways to overcome the obstacles of time, money and effort. Get Buy-in from Your Management Team – Develop a support system within your company’s leadership. Develop Internal Accountability & Rewards – Writing responsibilities can become a burden without support, accountability and incentives. Keep your content production objectives fun and interesting by offering a reward system for those who contribute to your efforts. Efficiently Manage Your Resources – Leverage content that may be available through your memberships with various associations or organizations. You may also supplement launches with curated content, or purchase additional content to augment content submitted by your professional staff contributions. Maximize Time Management – Make sure professional staff is contributing to your...
Tips & Tricks for Inspired Marketing Articles

Tips & Tricks for Inspired Marketing Articles

What will fill your marketing editorial calendar in the months ahead? It can be daunting to lay out writing assignments for your marketing efforts, but it does not have to be. With a bit of forethought and planning, you can tap into writing inspiration on a regular basis. Who are you writing for? Your first step should always be to consider your audience. To really craft meaningful lead-generating content, you need to develop buyer personas. Lay out focused profiles of your target market audiences, and keep these personas in mind while crafting content. The goal is to keep your readers’ needs in mind while also keeping your firm’s growth goals in mind when you’re writing marketing content. What are your goals? Map out a hierarchy of what is most important to your firm when it comes to lead generation. Looking to generate more leads and grow your firm? Seeking to improve client retention and nurture relationships? Attempting to create more repeat business with existing clients?  Want to stand out in a competitive marketplace? Growing a base of brand evangelists? Why are you writing in the first place? Lead generation is the main purpose of your marketing content. It is important to consider your goals so you may begin building lead-generating content that has a pain/gain approach. Your articles should shine a light on your readers’ needs and provide a path toward solving pain points. Think about how your services or products could tie into an article and offer an obvious connection back to your firm for help. Focus on providing just enough relevant advice to give your prospects the confidence that...
4 Freebie Websites with Stellar Stock Images

4 Freebie Websites with Stellar Stock Images

You need captivating images on your business’ website, blog or email newsletter, but like most of us, you’re not a professional photographer. Without visuals, it’s hard for readers to quickly gather a visual understanding of your content. But don’t fret! There are countless places on the web to get cheap, or even free, stock images to accompany your marketing content. Here is our roundup of the 4 best websites for freebie stock images. 1. FreeImages.com Free Images is exactly as it sounds. The site houses thousands of free images for you to download and use in your email marketing, on your website or blog, or in social media. All that is required is that you create an account. From there, you have access to their diverse range of quality images. You can search for images by typing a basic keyword search, or you can make use of the “Tags” tab, which takes you to a page full of commonly used words like “Business” or “Finance” that will direct you to images associated with those keywords. 2. Pexels.com   This site has some very impressive first-rate photos. Search for the type of image you need and click on the image you like. Then you can download images in a variety of sizes: original, large, medium, small, or you can choose the “custom” option and input your own dimensions. One feature unique to Pexels is their own Photoshop Plugin Subscription. It isn’t free, but it is super cheap at only $4 a month or $2 a month if you pay annually. 3. Pixabay.com Pixabay is another site with totally free images...
How To Post Your Email Newsletter Content To Blogs And Social Media

How To Post Your Email Newsletter Content To Blogs And Social Media

Do you have a great email article that is just begging to be shared on your social media business pages? You may be able to easily share your email articles directly from your marketing newsletter. Many email platforms allow you to post your email newsletter articles with just a few simple clicks. Quick Tip: Create a Guest Record First In order to produce links from your email articles to be used in social media marketing efforts, consider creating a “Guest” contact record. Use the first name “Guest” and the last name “Contact” (or something similar) and your info@ or contact@ email distribution to set this record up. Additionally, you may complete the record with your business address, phone number and any additional contact information you would like to share to route interested prospects to your company. This way, any links or articles you use from your email marketing on social media can be tied back to your guest database record and your business contact information. Another benefit of this practice is that any personalization you may have used in your email will simply display as “Hello, Guest!” or a similar generic greeting. This will add a universal appeal to your emails when you forward your newsletter to interested parties, post the latest edition to your website or share articles with your social fans and followers. Next Step: Start Sharing The social sharing function of an email article varies between platforms but is usually a straightforward process. To give you an idea how an article can be shared, here are the steps you would take if you posted an article...
Tips And Tricks For Designing An Aesthetically Pleasing Email Newsletter

Tips And Tricks For Designing An Aesthetically Pleasing Email Newsletter

Just as aesthetics in art can draw the attention of an individual, so can the design of an email. In both cases, an individual is drawn in to what the artist or email marketer is offering because the visual appeal has piqued their interest. When you think about building your email newsletter and communicating value to generate leads – aesthetics matter. Incorporating email marketing best practices that are artistically pleasing can improve your readership engagement and generate more leads. Adhere To Your Brand Standards – Always One of the single biggest mistakes a marketer can make is to stray too far from the brand voice of your business. Your brand forms a strong impression in your readers’ minds and makes a meaningful statement about your company. Don’t water down the impact of your brand by incorporating colors, images and other visual elements that veer off the standards you have set to communicate your business through your branding. Keep Typography Consistent Your text choices, font styles, and font color choices have more to say than just words. Identify specific color choices and font styles for your headings, subheadings, bullet points, quotations and other call-out text so that your copy remains visually consistent across all your communications (not just email). Make Your Content “Scanable” Most of us know how short attention spans can be when you’re competing for the attention of readers scanning through their emails. Write your articles in such a way that allows readers to easily scan content so that they are able to identify valuable information quickly. Use subheadings, bulleted lists, quotations and other easily scanable formatting to make...