Best Practices to Turn Leads into Initial Consultations

Best Practices to Turn Leads into Initial Consultations

If you are having difficulty converting your leads into viable meetings and consultations, you may need to brush up on the most efficient ways to get leads to pencil you into their schedules. Outreach Tips Your first outreach is a combination of emailing and calling individuals whom you have some sort of connection with. Perhaps you are part of a similar group or organization, and you’re emailing/calling to propose a meeting about how your services could benefit them. Here are some fast tips to succeed at the initial outreach. Clear Subject Lines State Your Purpose Date of Meeting Persistence is Key Always be clear about why you’re calling/emailing and be upfront about scheduling a meeting. Including the date of a potential meeting can actually increase the open rate by 30%-40%. Which brings me to my next point, when it comes to emails, you must be focused on open rates. Things that don’t work are offering discounts or sales, as well as vague language about innovation and modernity. Be upfront about what you’re offering and that you would like to schedule a meeting. Conversation Rate = Total Number of Meetings ÷ Number of Leads × 100 Lead Management Part of managing leads is making sure that your marketing strategies work. Are they opening emails or filling out contact form submissions? Make sure that your marketing strategies have been tested and proven to increase open and click-through rates. You also want to keep track of the status of your leads. In order to turn leads from cold to warm, categorize them in the following way. Affiliation: Coldest type of lead. You...