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The Art and Science Behind Designing your Newsletter
Just as the aesthetics and description of art can draw the attention of an individual, so can the design of an email. In both scenarios an individual is willing to spend their resources (money or time) to try out what the artist or email marketer is offering...
Using Email to Inform Prospects and Nurture Existing Clients
Have you ever considered what you are doing with prospects that aren’t ready to buy or sell? Professionals use email marketing to stay top-of-mind and deliver value to prospects by educating them on marketplace best practices. Those who leverage digital approaches to...
Recommended frequency and sending time for email marketing
Frequency – How often should I email my readers? When considering how frequently to launch a newsletter, there isn’t an exact science. It is important to compare numbers and contrast results between launches in order to identify the ideal frequency for your business....
Generate More Leads From Your Email Marketing
An email newsletter program may be an engaging and effective means of reaching new prospects and nurturing clients, but are you truly mining those leads? Now may be a good time to take stock and implement lead generation strategies that produce results. 7 Simple...
Three Article Writing Tips to Engage Casual Readers
A study on web users’ browsing activity concluded that people only read an average of 20% of the content they come in contact with (Jakob Nielsen). As a content writer, this can be kind of intimidating. You want to convey your message while engaging your clients and...
Buying an Email Marketing List? Save your Money
Purchased Lists Aren't Worth It The thought of a ready-to-go list is tempting when you're growing your email marketing, but purchased lists are a bad investment that can also lead to penalties for CAN-SPAM Act violations. What's wrong with a purchased list? Buying an...
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